1. Engage with your contacts
It’s a great way of engaging with your contacts. It is important to have good branding so that your contacts can easily recognise you.
2. It’s simple
Anyone can send a newsletter at any time.
3. Low Cost
It’s low cost especially compared with the cost of sending printed newsletters by post. In addition it supports the green issue and it’s paperless.
4. Easy to track
Through email marketing providers’ analytics, it is easy to find out who read, unsubscribed, clicked through on your message and those that have bounced.
5. Opt-in or Unsubscribe Options
You know that contacts can opt-out if they don’t want to receive your newsletter.
6. Fast Response
We all know that the post is slow and expensive. Through email marketing, however, you can get a response between 1-3 days.
Can reach people wherever they are in the World.
8. Highly Personal
Allows you to personally greet your contacts. It is also possible to segment your lists to target the type of audience you want.
You can make campaigns using videos, graphics, music, quizzes – anything to draw your audience in.