Do you want a newsletter for your business and don’t know where to start. As you probably know I LOVE designing and compiling newsletters.
Newsletters are important for your business for the following reasons:
1. IT’S A REMINDER
It’s a reminder of what you have to offer.
2. LOW COST
It is low cost especially compared with the cost of sending a newsletter through the post. In addition it supports the green issue and it’s paperless
3. EASY TRACKING
Through email marketing provider’s analytics, it is easy to find out who has read, unsubscribed clicked through on your message and those that have bounced.
4. OPT-IN AND UNSUBSCRIBE OPTIONS
You know that contacts can opt-out if they don’t want to receive your newsletter.
5. FAST RESPONSE
We all know that the post is slow and expensive. Through email marketing, however, you can get a response between 1-3 days.
Can reach people wherever they are in the World.
7. HIGHLY PERSONAL
Allows you to personally greet your contacts. It is also possible to segment your lists to target the type of audience you want.
You can make campaigns using videos, graphics, music, quizzes – anything to draw your audience in.